Read Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability by Darren Bridger Online

neuro-design-neuromarketing-insights-to-boost-engagement-and-profitability

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing dToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources....

Title : Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Author :
Rating :
ISBN : 9780749478889
Format Type : Paperback
Number of Pages : 280 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability Reviews

  • R.M.
    2018-10-22 13:35

    From a UX designer point of view who already takes into account psychology when designing for a specific audience, I've really connected with the introduction and appreciated the take on Neuro design. Pretty interesting book.