Read Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia by Christopher M. Byron Online

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Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business proMartha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike. Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish. Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big....

Title : Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
Author :
Rating :
ISBN : 9780471429586
Format Type : Paperback
Number of Pages : 442 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia Reviews

  • Jessica
    2018-10-20 06:11

    Not good!!! This is maybe the second book ever I'm putting up here because I tried reading it and was so appalled by the writing that I officially gave up forever. This book will not be re-attempted.I feel particularly bad because this was actually a gift from my mother, and a whole 10 years ago! (I loved the MS show as a kid.) But this book is written like a trashy check-out line magazine article. It's sensationalistic, poorly written, and really quite unpleasant to read. Also found several spelling/grammar mistakes within the couple short sections I skimmed - not impressive.I've never said this before about a book, but - this book is trash. Not worth reading.

  • Emily
    2018-11-06 05:10

    This book was enjoyable and entertaining, to a certain extent. It seemed to drag at times- the author had already made his point QUITE CLEARLY and he kept rambling on and providing more and more examples of Martha's nature ad nauseum. The part that irritated me most was the beginning- the author seemed to be reading deeply into Martha's words and reflections to draw out all kinds of meanings. It felt scantily researched at best, more like vague speculation and generalizations than actual fact-based biography writing. "Well, we couldn't know what Martha was thinking at this point, but it certainly wasn't XYZ! Or was it?" I learned a lot about Martha's life, and she's definitely an interesting lady. It's fascinating to read of how she got to be such a business mogul from her meager childhood in Nutley, New Jersey. The book definitely felt dated (since it came out in '02). I would have loved a refreshed edition with a look at how Martha has adapted to the state of things in the internet era. She's still doing quite well for herself in this age of social media and self-promotion! She may even fit in better now than when she was building her empire. All in all, an interesting read, though not the highest quality writing.

  • Bill McFarlane
    2018-11-03 03:57

    I found "Martha Inc" by Christopher Byron...just OK. It was interesting but contained few surprises. I think Martha's "incredible story" has been well covered in previous publications and news stories leaving not to much more to tell.The author describes a ruthless business person using any and all her resources to climb to the top. The book details how she appeared to walk over her opposition and competition callously using family friends, neighbours, business people, corporations and the media to arrive at the pinnacle of her career. I notice other reviewers have criticized the writing in this book. I find no fault with it. I did however find the detailed financial analysis in the final chapters very dry and skim worthy.The book left me with one major question. Would Martha have been treated differently if she had been a man? I have my opinion, but I'll leave the answer to you. If you see this book, published in 2002-03, in a second hand shop...pick it up if you have always been fascinated by Martha Stewart. I think some of us will always be in awe of everything she achieved but not so much by How she accomplished it.

  • Karl Schaeffer
    2018-11-14 22:51

    I used to say to my wife that if Martha came to the front door and told me to come with her, I'd follow her anywhere. Well, that won't happen after reading this book. Martha appears not to be a very nice person. That doesn't detract from what she's amassed in terms of money, fame and influence; but she doesn't seem to be a very nice person. Or a happy person for that matter. Then again, most driven/"successful" people seem to have character flaws. Steve Jobs has done some great stuff and is widely admired, but he is well known for his tantrums "in pursuit of excellence". Byron's story is well written and does a good job tracing Martha's rise in the business world. Bryon has some insight due to some occasional personal contact with Martha. I found Bryon's discussion of Martha being at the tail end of the pre-baby boomer generation; and, taking the mid-century homemaker ethic and making it "comfort food" for frustrated baby boomer women worn out by 2nd wave feminism. The book stops with the IPO of Martha Omnimedia. Bryon asks the question, what will happen to the company when Martha passes on? Will the company survive? It seems that the answer is yes, given Martha's incarceration for insider trading. Is Martha's mystique tarnished by this book? No. Will I drop everything and follow if Martha beckons? No!

  • Kate Lawrence
    2018-11-14 02:50

    I picked this up to read on vacation, something not too demanding. I'd been curious about Stewart's career for a long time: how did her influence in the homemaking arts get so widespread, and how does she come up with all those decorating ideas?The author follows her from her middle class upbringing through her early days as a model and stockbroker, her catering days in Westport, the acrimonious breakup of her marriage, the deal with KMart, and the development of her amazing skill in putting together multimillion dollar media deals. In addition to her talents for earning the big bucks and making her brand wildly successful, he also shows us someone manipulative, acquisitive, unable to control her temper, demanding perfection from others, disorganized (in contrast to her image), disloyal to friends, comfortable with lying--and lying big, and unable to sustain close personal relationships. Her staff apparently comes up with most of the craft, decorating and cooking ideas, gives her the scripts before taping, which Stewart sometimes doesn't even read, and the staff then has to walk her through the presentation before she appears on camera! The book was published after the ImClone trading scandal came to light but before she was indicted and imprisoned, so for details on the latter events, you'll need to consult another source.

  • Linnea
    2018-11-05 01:54

    I normally don't write reviews, but this was a very unpleasant book to read. The author attempts unsuccessfully to veil his contempt for Martha, not to mention women in general, repeatedly discussing how women are secretly yearning to get back to homemaking. While there are many women who enjoy that, there are also women who don't, and it would be nice if he respected all of their choices. I was excited to learn how Martha turned her home catering business into a public company, but he barely touches on that. Instead, he tells likely fabricated or largely embellished "insider stories" that just seem petty. Finally, the book has a dizzying lack of chronological order, constantly jumping back and forth so the author can mention whatever potentially incriminating tidbit fits the takedown of that particular chapter. I finished the book and I still know nothing about Martha or her business.

  • Cnoblefl
    2018-10-21 03:16

    One of my first engagement presents was the Weddings book by Martha Stewart. I've had a love/hate relationship with her ever since. While I find it ironic that the author begins with his rather profitable and positive experience w/ Martha Stewart(she not only promised to help him with some contacts for his work, she actually followed up on her offer) he still included some rather petty "gossip", rather than sticking to the facts which alone are interesting enough. Love her or hate her, all in all this is a good read on the rise and fall of America's top business woman.

  • Shannon
    2018-11-12 00:00

    This biography wasn't written by Martha, so I don't know how much of it is actually true, but even if only half of it is correct, then I have a lot of pity for Ms. Stewart. She is one of the most famous, wealthy, coveted and successful women in the world, and yet, if this author is to be believed, she is a selfish, lonely and unhappy person. It was, however, interesting to learn the details of how she arrived at where she is today.I almost made it to the end, but I just was so saddened reading it that I couldn't bring myself to pick it up to read the last few chapters.

  • Kaarin
    2018-11-14 06:12

    Fascinating biography. Published prior to her time in jail, so an entire chunk of her life isn't explored. That being said, her road to becoming Martha is amazing and pulls the reader in different directions. Sometimes we are sad for her, furious with her, curious by her reactions, etc. etc. She's a complex person and this book gives insights to the how and why she became one of the best businesswomen in America.

  • Elisa
    2018-11-12 02:54

    Confirmed my personal opinion of Martha, but also will allow that she's also a very determined and innovative business woman who doesn't let anyone or anything get in her way. She managed to convince KMart and Time Warner to give her extremely large amounts of capital to fund her image and ideas and her personal investments, including houses, personal clothing accounts and an IPO.Very interesting. Would like to read/scan Just Desserts, publication of which she tried to prevent.

  • Kris
    2018-11-15 06:06

    The was an interesting read. Who knew that Martha Stewart had such a difficult life or that she was so demanding. I thought it was well written. A true story about a difficult and demanding person, headed for financial and personal success. The story of Martha's life does not cover the more recent period of her trial and incarceration.

  • Lillian
    2018-10-28 01:17

    i never had any interest in martha, but i found this to be a well researched book. it ends in 2002 before her 'troubles' with wall street and her jail time. i find her to be a fascinating woman with a fascinating life ...and not necessarily in a good way. ...i still have no use for martha and now i know why :~)

  • Mel
    2018-11-03 23:06

    I believe Martha wasn't too pleased her "friend" would publish this and give inside information about her life. I found the book to be most interesting and didn't find it to put her in a bad light at all, but quite the opposite. She is an intelligent woman. I don't approve that she put her career before her daughter.

  • Jennifer Ozawa
    2018-10-25 23:58

    Martha Stewart may not be the nicest person. She certainly didn't get where she is today by being kind and easygoing. Yet, the author's view of her seems to come entirely from spite and sour grapes. He passes on details of Martha's first marriage like a gossip columnost with some kind of ax to grind.

  • Mai
    2018-11-01 06:14

    Don't waste your time. It's a shame that Martha had such high standards with most everything and the author of Martha Inc is not a very good writer. I don't care what the book says. Actions speak much louder than words and opinions are given out freely in this book. She works hard and has paid for what she's done wrong.

  • Pam
    2018-10-27 06:16

    I love reading about Martha and her incredible success story. For all the bad things that people may have to say about her, I admire her tenacity and business sense. I will admit that I was inspired to pick up this book after seeing a Lifetime movie on the same topic!

  • Ken Yliniemi
    2018-11-03 01:58

    This is a great Unauthorized memoir of Martha, all pre-prison and is now a bit dated, but it gives a great history of her rise to power and the making of the woman she is today. He spares none of the stories, that will make you understand the "harsh side" of Martha.

  • Anne Marshall
    2018-10-25 23:00

    Very eyeopening look at Martha Stewart

  • Lorraine
    2018-10-29 01:04

    If I were a professor teaching business, this book would be a must! It is very educational, interesting and easy to read.

  • Jackson Matthews
    2018-11-05 01:04

    I am not sure why I read this -- was hoping for something better, I guess. The Horatio Alger part is nice, but otherwise seems somewhat bite-y. MAybe it is the genre I don't care for as opposed to the book, but nyeh.

  • Gemma Elizabeth
    2018-11-07 23:05

    Not good! Rarely do I give up on a book, but this one was too hard to read and just not enjoyable. Such a shame!

  • Mary Mcintyre
    2018-10-27 05:07

    Nothing new.

  • Adam Spradlin
    2018-11-01 04:17

    I really hesitate to use the extreme one- and five-star ratings, but this was awful. A real let down after the camp-fest TV movie adaptation with Cybil Shepard-- this was just mean-spirited, not to mentioned unfocused, meandering and just badly-written.Did this author get paid by the word, was he rushing this crap to print to cash in on early-oughts anti-Martha mania, or did he partner with an editor who simply was not a "good thing"? (Seemingly all of the above.) Is this a b*tchy tell-all or a look at Martha being a badass businessperson, as the title suggests? (The former, if by tell-all one means a book in which the sources in the hefty source notes section are 75% "anonymous informed source".) Not to mention that it took me almost five months to get through this only to discover that the paperback edition I was reading, which promised "exclusive updates on Martha Scandals" on the front cover (right above the least subtle cover photo ever, of Martha brandishing a rolling pin, lips furiously pursed), had been printed before she was even indicted. Yeah, I know, WTF. Also, not that I should be surprised, but there was utter misogyny dripping from this idiot's every word. This was not especially savory to read in the current climate, even if the words were from that much more innocent time 15 years ago (if I just slip on my rose-colored glasses).Terrible.

  • Kristine
    2018-11-03 01:19

    I have to admit, I didn't get to finish the last 3 chapters of this book before I had to return it to the library.With that said, I think it's safe to say this was a fascinating biography from Christopher Byron. I was captivated throughout most of the book which retold Martha's story from Elm Place in New Jersey through the deal with KMart that catapulted her to the status of celebrity homemaker.The thing I loved about this book is he described her in a very honest light. Let's face it, everyone knows Martha is a woman of many faces. If he portrayed her primarily as a egotistical tyrant, it would sound as though he had a vendetta. On the other hand, if he only highlighted her positive qualities, he would've lost his credibility. In the case of Martha Inc., Byron managed to talk about both sides of the Martha coin: her faults and her virtues.Overall I think this is an entertaining read, especially if you want an honest biography about the woman behind the brand name. I do plan on borrowing this from the library again to finish the remaining chapters next time I get a chance.

  • Mindex
    2018-10-17 01:54

    interesting read. the author jumps around a bit, not following a timeline. I prefer the linear perspective. this book will not make you love Martha. it may make you respect her success, but why does she have to ne so nasty about it? the most interesting part is the idea just touched on at the end - where will Martha Stewart living omnimedia be without Martha? will they ever present Martha 2.0 ?

  • Karola
    2018-11-14 23:04

    It seemed the author used too many words to describe the same event or it was mentioned over and over to fill up pages? I will say that this book revealed a side of Martha that is totally unacceptable as a human being and as a business person. I'll not be buying products or using Martha's recipes anymore. I am that disappointed in her.

  • Karen Ribble
    2018-11-12 02:51

    The information was informative and thorough but hard to follow because it was not presented in chronological order. It skipped around in time a lot which made it confusing. Fascinating story of her rise to success with great personal insight.

  • Candice
    2018-10-17 04:51

    Read half this book before I got bored. It's pretty repetitive and the theme is the same: Martha gets a break on something, screws the people who helped her get there, and then banks all the money on it.

  • Leslie
    2018-11-12 05:13

    wow. for anyone not following all of the martha gossip / news in the late 1990s, this is an eye opening book about a cruel and ruthlessly focused woman, her business successes and her personal failures. Really interesting, a page turner.

  • Barb
    2018-10-30 00:00

    I am one of those few people in life that actually like Marth Stewart. She is however a BITCH in this book, but I still like her, none the less.